SUSTAINABILITY ROADMAP

SUSTAINABILITY ROADMAP

Since beginning, KiRiVOO has created sustainable apparel for a classy, thoughtful and strong woman. We like to embrace our collective responsibility to take care of the Earth and secure a sustainable future.

Our Sustainability Report is here to demonstrate our commitment to sustainable development and to the practices that we are implementing to reduce the impact our operations have on the planet.

KiRiVOO's VISION is to create thoughtfully designed products that protect the planet, people, and animals while becoming a globally recognised brand, retailer, and rental platform for sustainable apparel and lifestyle products.

WHAT IS SUSTAINABLE FASHION?

The SUSTAINABLE FASHION FORUM has defined it: "Sustainable fashion is the umbrella that encompasses the environmental, social and ethical production and consumption of clothing. The complete lifespan of a garment from its initial design to end-of-life options are considered in order for a garment to be considered sustainable." But for us, that's a common sense and means a lot more than doing a business in the right way - its about creating a better and happier life for all. We believe that healing is our responsibility to ensure that there is a good life for future generations and urge everyone to find ways how to live a sustainable lifestyle. Efforts to green this polluting industry require actions from both, businesses and consumers.

THE BLUEPRINT SET BY UN

The SUSTAINABLE DEVELOPMENT GOALS set by the United Nations are the blueprint to achieve a better and more sustainable future for all.

Due date, the actions that KiRiVOO takes are mostly guided by the following goals:

GOAL 3 - Good health and well-being
GOAL 6 - Clean water and sanitation
GOAL 8 - Decent work and economic growth
GOAL 12 - Responsible Production and Consumption
GOAL 13 - Climate Action
GOAL 14 - Life below water (avoid plastic bags)
GOAL 15 - Partnerships to achieve the goals

ROADMAP PLAN

CORE OBJECTIVES

1. Follow responsible production, merchandising and delivery techniques to successfully operate as a sustainable fashion company.

2. Make sustainable fashion and lifestyle products desirable and accessible to a growing amount of customers.

3. Create traceable and circular products to enhance transparency and circularity in the fashion industry.

SHORT TERM

TARGETS

1.1. Always design, manufacture and deliver products with sustainability in mind, considering the whole lifecycle of each product.

2.1. Develop sustainable products that customers need and can afford.

3.1. Help to build awareness and commit to transparency by ensuring openness about our production methods and supply chain, and maximising the use of safe circular materials.

MEDIUM TERM

TARGETS:

1.2. Take reasonable measures to ensure that every detail of a garment and jewellery item is responsibly and ethically made.

2.2. Launch and expand the range of our circular closet to maximise the lifespan, and make products more accessible to consumers with smaller purchasing power.

3.2. Make all products traceable and launch a take-back scheme to enhance circularity.

LONG TERM

1.3. Start producing locally (for example for the UK customer, we produce in the UK) to minimise the ecological footprint and save resources from exporting products.

2.3. Expand the brand’s offering to attract a growing customer base. Invest in smart, effective marketing strategies to scale the business, build awareness through partnerships, and engage the community in making sustainable fashion desirable.

3.3. Accurately measure the impact of the business and become a certified sustainable fashion company.

ACTIONS

1.4.1. Source certified (GOTS, ECOCERT, FWF) eco-friendly materials (organic cotton, organic silk, peace silk, recycled precious metals) and take reasonable measures to verify their authenticity. Use undyed materials or dyes that are healthy (Standard 100 by OECO-TEX).
1.4.2. Adopt responsible and ethical production techniques and communicate them transparently.
1.4.3. Produce on demand to minimise waste and conserve resources.
1.4.4. Use circular or eco-friendly packaging and marketing solutions, and choose carbon-neutral deliveries where possible.
1.4.5. Plant trees to offset the carbon footprint of products and the business as a whole.

2.4. Invest in digital marketing to boost growth and build awareness. Promote sustainability using social media and content marketing. Join sustainable fashion shows and fairs, and organise community events. Open a sustainable fashion and jewellery flagship boutique and rental in London.

3.4. Start using Green Story, the Higg Index, Planetly, or other solutions to accurately measure and showcase the environmental footprint of our products and company. Become a certified sustainable brand (B Corporation, GOTS, Positive Luxury, or another top standard) to validate the positive impact of our work.

PLANTING TREES

At KiRiVOO, we are dedicated to building a business that gives back to nature and minimises company's ecological footprint. We reduce the impact of our operations and shipping by planting at least one tree per item sold. Our goal is to make all products climate-positive and achieve carbon neutrality by 2030.

Why TREE PLANTING?

Tree planting is crucial in tackling climate change by capturing carbon, restoring land, improving air and water quality, and supporting biodiversity. It also brings social and economic benefits to local communities. As part of our corporate social responsibility, it helps offset our carbon footprint and supports a healthier planet.

To date, KiRiVOO has planted 660 TREES / 4 CARBON CREDITS. That means approximately 71.94 tonnes CO2 absorbed across their lifetime, 7 working days for people and 4402 m2 of land reforested.

SUMMARY

Our primary goal is to create products that are both desirable and essential, crafted with care to protect the health of our planet, people, and animals. We believe that traceability is fundamental to a truly sustainable fashion industry and are committed to integrating it into our processes, enhancing circularity, and achieving the highest standards of sustainability. Our ambition is to become a globally recognised, certified sustainable fashion brand, retailer, and rental platform for conscious consumers.

ENVIRONMENTAL & SOCIAL POLICY

READ

We're dedicated to supporting the global movement towards an ethical, eco-friendly, transparent and circular fashion industry. Read more about our brand's FABRICS, TRACEABILITY, ENVIRONMENTAL & SOCIAL POLICY by clicking on the topic below: